Therefore, your statistics should be up to date and detailed. It will be one of the first sections media outlets or potential investors look for. Statistics can either make or break your media kit proposal. To complete this section, you'll need to work off of your statistics. However, small businesses can also list their popular products and services. For instance, media influencers will list their previous collaborations in this section, as well as their posts that garnered the most traffic. These resources are typical for solo entrepreneurs or small businesses that predominantly do their work online. Approach customers and previous clients or brands you trust and ask them to write a brief testimonial about their experience working with you. Testimonials from previous employers, brands, and customers are a great way to showcase your experience and credibility. Collect the content that receives the most traffic and add it to your list of media assets. If you're creating a digital media kit, you have more freedom to use digital images, videos, and sound clips. For example, if you're advertising your personal cooking blog, you'd showcase images of yourself and prepared meals you've done in the past. However, the photographs you use will largely depend on the point of your media kit. You'd typically need a professional photograph of the founder, team members, and the product or service on offer. While your media kit's contents will largely depend on the purpose of your kit, most media kits include: Media.Īlways make use of high-resolution photographs. Your media kit will be filled with different documents, samples, and attachments.
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